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BarTender 2021 – Automation Edition – Label Design Software

Bartender Seagull

Pre-Order - 3 to 5 days lead time

BarTender software transforms your business information into the labels, barcodes, RFID tags, smartcards, packing slips and pallet labels that drive your company.

Major international enterprises trust their production lines to BarTender’s unmatched product quality and exceptional customer support. So do hundreds of thousands of smaller businesses around the world. Ideal for businesses that rely on speed and accuracy, the BarTender Automation Edition lets you combine forms, actions and system integrations to build a powerful automated printing solution that integrates with your current business systems.

Price includes FREE 1 Year of Standard Maintenance and Support






Increased efficiency with seamless integration to virtually any business system

Tailored integration to your business systems with .NET SDK and API access

Reduce label maintenance with Intelligent Templates™

Enable secure printing operations

Flexible integration supports broad interoperability

  • Create new business processes and support existing ones with a comprehensive set of integration methods and actions
  • Build triggers using methods including: HTTP web service (REST or SOAP), file drop, database monitoring, e-mail, TCP or UDP network port, serial port and MSMQ
  • Select from a variety of different data formats including: JSON, XML, SOAP, CSV and other text file formats
  • Enable label printing, database queries, network communications and much more with over 70 action types
  • .NET SDK for custom-built applications or web-based front ends
  • Integrate with the BarTender print engine, print scheduler, print server and system database APIs


Diverse database support

  • Support for over 20 major databases and data file types, including MS SQL, Excel/Online, QuickBooks Online, Access, XML, JSON, CSV, and IBM DB2.


Automate printing based on data entry events

  • Create Intelligent Forms that run automated print-time processes and other actions based on user input and events.
  • No coding or programming required


Enable security

  • Role-based access and security
  • Password protect editing and printing documents
  • Status monitoring
  • Email alerts for critical printing issues


Advanced printing controls

  • More than 6,500 printer models supported with native, optimized drivers
  • Supports all printers with a Windows printer driver
  • Conditional printing based on data-driven automation rules
  • Print to PDF effortlessly with native PDF support
  • Create your own database tables that travel with your BarTender document designs


Upgrade any time

  • Upgrade to the more powerful BarTender Enterprise Edition and maintain continuity as your business grows
  • Includes all the features in Professional Edition including Intelligent Templates™ along with RFID and smart card encoding


Process Builder

Without writing any code, build your own BarTender label printing application by linking processes and actions to one another to create Intelligent FormsTM.

Reprint Console

Easily recall print history and reprint an identical copy of a damage or missing label.

The full potential of Intelligent Templates™

Leverage the automated potential of BarTender to maximize the power of your Intelligent Templates™.


Take charge of your label printing experience by integrating your own application around the BarTender print engine.

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